Vitality ReportEarly access
The visibility report for med spas

Every clinic has a score. Look one up.

The Vatico Index tracks more than 1,000 data points on more than 50,000 clinics. Look up any one and see its score, free. Track gives you the three moves that lift it, and checks it and five more clinics you choose every night.

Find a clinic Read the sample report

We only read what's public. Nothing is posted, changed or sent on your behalf.

October AI panel · the sample's metro

We put a patient's questions to five AI surfaces and collected 0 answers.

0of them named this clinic

Asking ChatGPT once is a guess: the answer changes the next time you ask. 179 answers across five services is a measurement.

CaptureOct 27 · 16:22
1 2 3
Lens 1 · as a patient's phone loads it

The site does its job for patients.

1First view in 1.0 s on real visits from phones.
2No price on the first screen of the treatment pages. "Call for pricing" doesn't count.
3Opens at every address, with and without www.
Lens 2 · as ChatGPT, Claude, Perplexity, Bing and Google fetch it
0
characters read, the same page for every bot
Its own page title says "Day Spa".Google lists it as a Day spa too. An assistant asked for a med spa takes the clinic at its word.

Anyone could spot this one. Knowing it matters is the research. In October, 96.4% of ChatGPT's mentions of the clinics it keeps naming came through Google's place list.

Lens 3 · who else vouches for it
0 vouch
0 don't, or file it wrong
Green on everything the clinic controls.Amber on everything another site decides, which is where assistants look first.

Each of these is its own source, and some are paid. Yelp, the brands' own locators, Google's map searched from the clinic's address, AI citations by service: read for every report, so the owner doesn't have to.

Lens 4 · against the 150 clinics within 12 miles
New reviews this year95 · median 8
Reputation75 · median 77
Social85 · median 85
Brands on the menu27 · median 49
nearby medianthis clinic
Ahead of 143 of 150 on new reviews.And still outside Google's top three on the map, where the three that are have 257 to 349 reviews.

95 is just a number until it sits next to a median of 8. That comparison is the Vatico Index: the 150 nearest, read the same way.

Today
64
FairVitality score
  • Yelpnot found
  • Manufacturer locators0 of 3
  • Brands named on the site2
  • Google rating4.7 · 448
After three moves
77
Strongprojected
  • Yelplisted and claimed
  • Manufacturer locatorslist this location
  • Brands named on the siteevery one carried
  • Google rating4.7 · 448
The three moves open with Track.The projection stays visible on a free score. What to do, and who does it, is the upgrade.
+13 points⟷
Treatment plan
Get listed on Yelp, then claim the listing.01
Front deskan afternoon
Ask the manufacturers you carry to list this location.02
Youa project
Put every brand you carry on your site.03
Web personan afternoon
Three moves worth 13 points.Who does each one, how long it takes, and where the clinic lands among 150 nearby.Upgrade to Track

The score moves when the evidence does. On Track it's checked again every night, and the report says what moved.

The after is a projection from this check, labelled as one.

Drag the line. The after is a projection from this check, shown as a total.

Act 3 · The plan
Ask anything

Five AI services, 0 answers about med spas in this metro.

0of them named this clinic

Who the answers named instead.

Clinic A came up in 63 of the 179. This clinic came up in none.

Patient viewLens 1 of 4
1 2 3
As a patient's phone loads it
1First view in 1.0 s on real visits from phones.
2No price on the first screen of the treatment pages.
3Opens at every address, with and without www.
As AI reads it
0 characters, same page for all five bots
Its own page title says "Day Spa".Google lists it as a Day spa too, so an assistant asked for a med spa takes it at its word.

Who else vouches for it

0 vouch
0 don't, or file it wrong
New reviews this year95 · median 8
Reputation75 · median 77
Brands on the menu27 · median 49
Ahead of 143 of 150 on new reviews.Still outside Google's top three, where the three have 257 to 349.

You could check one clinic, once.

  • 150clinics within 12 miles, read the same way, so every number has something to stand against.
  • 179AI answers from its metro in October, across five services. One question is a guess.
  • 96.4%of ChatGPT's mentions of the clinics it keeps naming came through Google's place list. Knowing that is the research.
  • Nightlyon Track: the clinic and five more you choose, checked again every night.

All from the Vatico Index: more than 1,000 data points on more than 50,000 clinics.

Today
64
FairVitality score
  • Yelpnot found
  • Locators0 of 3
  • Brands on site2
  • Google rating4.7 · 448
After three moves
77
Strongprojected
  • Yelplisted, claimed
  • Locatorslist it
  • Brands on siteevery one
  • Google rating4.7 · 448
The moves open with Track.The projection stays visible.
+13⟷

Drag the line. Tap here for the plan.

Treatment plan
Get listed on Yelp, then claim it.01
Front deskan afternoon
Ask your manufacturers to list this location.02
Youa project
Put every brand you carry on your site.03
Web personan afternoon
Three moves worth 13 points.Who does each one, and where the clinic lands among 150 nearby.
Find a clinic
Tap for the next frame
Real figures from one clinic's Oct 27 check, name withheld. The AI answers are its metro's October panel.
The sample, in two columns

It does the reviews right and still misses the map.

In our October research, 96.4% of the times ChatGPT named a clinic it keeps naming, the name came through Google's map list. This clinic wins on reviews and isn't in the map's top three.

What it does well
Google rating4.7 · 448 reviews
New reviews in 12 months95, nearby median 8
Owner replies to recent reviews100%
AI search bots that read its page5 of 5
Where assistants look first
AI answers in its metro naming it0 of 179
Google's top three for "med spa" at its addressnot in it
Google lists it asDay spa
Yelp, under its namenot found
Allergan, Galderma and Merz locators0 of 3
The Vatico Index 50,000+

You could check one clinic, once.

The Vatico Index tracks more than 1,000 data points on more than 50,000 clinics across the US, and every number in a report is read against the clinics nearest it. That's what one owner with an afternoon can't put together.

150

The comparison

The clinics within 12 miles of the sample, read the same way. 95 new reviews is a number; next to a median of 8, it's a lead.
179

The volume

AI answers from the sample's metro in October, across five services. Asking ChatGPT once is a guess, and the answer changes the next time you ask.
96.4%

Knowing what matters

Of ChatGPT's mentions of the clinics it keeps naming, the share that came through Google's map list. Domain Rating, the number SEO reports lead with, made no measurable difference.
Nightly

The watch

On Track the clinic and five more you choose are checked every night for six months, and each report says what moved.
What moves it

Five factors move the score. Three moves lift it.

An SEO report scores your site. Patients and AI assistants read much more: your reviews, your site, who else talks about you, your social, your menu. The Vitality Report reads each one against the clinics nearest you, then names the three changes with the most lift and who makes them.

Five factors, each read against the clinics nearest you
Reputation Rating, review volume and pace, owner replies.
Website Fast on a phone, open and readable to search engines and AI assistants.
Mentioned elsewhere Your Google listing, Yelp and the directories patients use.
Social Instagram and Facebook, linked and posting.
Menu The brands and treatments you carry, and how many the manufacturers confirm.
ThrivingStrongFairNeeds attention
Score last refit Oct 27, against the clinics AI actually names.
Where you land in the line-upsample · new reviews this year
their median 8 you · 95 Ahead of 143 of the 150 clinics within 12 miles.

The median of the 150 clinics nearest you sets the bar.

A 76 in Scottsdale is not a 76 in Tulsa.

One page, four parts

What we know. Where you stand. What to do. How it's scored.

01

What we know

it's really you5 of 5 AI tools got in
Your page as we saw it, your site's foundations, speed on a phone, your reviews month by month, your menu and channels.
02

Where you stand

ahead on reviewsbehind on brandsopens with Track
Against the 150 clinics nearest you, and in the answers the AI assistants give about your area.
03

Roadmap

+12 from the top three7 movesopens with Track
Who does it, how long it takes, what it's worth. Ten-minute fixes first; the big one last.
04

How the score is built

five partseach with a date
Every part, its evidence and the date we read it, so you can check it.
Read the sample report Plain English or Technical: the same report, in your words or your web person's.
How it works

Find a listing. We check it today. Read the score.

1

Find a listing. Yours or anyone's.

The name on its Google listing is enough. If we don't have the clinic yet, the search says so.

2

We check it today.

The website as a search engine sees it. The Instagram and the newest Google reviews as they stand this morning. If we checked it this week, you see that check at once.

3

Read the score. Upgrade for the rest.

The score, the five factors behind it, and what we found, free. The three moves and where it stands among the clinics nearby open with Track.

Find a clinic Something out of date? Say so on the report. A person reviews every correction before anything changes.
What a check readsten checks, done fresh
  1. The web address: who owns it and for how long
  2. Where the site lives and whether its email is set up right
  3. Does the site open at every address, for a patient or an AI?
  4. The home page, loaded the way a patient's phone loads it
  5. The pages the site tells Google and AI about
  6. The treatment pages: can a patient, or an AI, tell what it offers?
  7. The home page, fetched the way ChatGPT and Gemini fetch it
  8. Its newest Google reviews and its Instagram
  9. The clinics nearest it, the ones AI could name instead
  10. Its score and its first three moves
Each line is a live check against the clinic's site, listing and reviews. The report opens when the last one is done.
Plans

See it free. Upgrade for all of it.

Free gives you two scores: one on any clinic you look up, and one on your own once you verify it. Track opens everything on your clinic plus five more you choose, checked every night for six months.

Free
$0

Any clinic, and your own.

Clinicsany one, and your own once verified
The score and the five factorsyes
A verdict on every checkyes
The detail behind each checkno
Where you stand among the clinics nearbyno
The three movesno
Look one up
Tracksix months
$499about $83 a month

Everything, every night, six months.

Checkedevery night, for six months
Clinicsyour clinic plus five more you choose
The full report, every sectionyes
History and alertsthe whole term
More reportsbeyond your five, with credits
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Every clinic has a score.

Find a clinic Read the sample report